The building was originally opened as the MGM Grand in 1973 before being sold and rebranded with the Bally’s name in 1986.

Construction will start in the spring and be in full swing during the WSOP, though management says the 2,810 hotel rooms won’t be affected.

The return of the Horseshoe name will be accompanied by an exterior renovation, a reimagining of the 70,000 feet of casino gaming space, a redesigned poker room, and other changes. Since buying the Horseshoe name, Caesars has opened or rebranded eight other properties around the country as Horseshoe casinos, but there hasn’t been a property under the brand in Vegas in almost 20 years. Caesar’s quickly sold the downtown, property which has operated as Binion’s Gambling Hall ever since. Binion started the WSOP there in 1970, and it was played there until 2004 when Caesars Entertainment bought the property, and the WSOP brand with it, and moved the tournament series to The Rio. The original Horseshoe was started in downtown Las Vegas by Benny Binion in 1951 and grew to prominence by offering the biggest games in town and treating customers well. A rendering of what the inside the Horseshoe will look like when the construction is complete by the end of 2022. Bally’s Hotel and Casino on the Las Vegas Strip will be rebranded as a Horseshoe casino this year, making it a fitting home for the 2022 World Series Of Poker.

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With the Horseshoe brand being known for gaming, poker, and the thrilling spirit of no-limit betting, it felt like destiny for Horseshoe Las Vegas to bring the World Series of Poker to the Strip for the first time, just as construction was beginning at the property last summer. “A new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.” “Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. It’s the latest in a series of reimaginings of Caesars’ storied Las Vegas resorts, which have included a new entrance to Caesars Palace, seven-figure investments in casino floor and gaming technologies across their properties, and headline-grabbing partnerships with world-class entertainers and restaurateurs. In keeping with Horseshoe’s classic sophistication, the design team behind the multi-million-dollar renovation incorporated a handcrafted sensibility with tooled leather, dramatic colors, and, of course, the brand’s signature gold horseshoe iconography. Occupying one of the most coveted locations in gaming, Horseshoe Las Vegas stands at the 50-yard-line of the Strip, at the corner of Flamingo Road.

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